![]() Verma also went on to highlight that it is the best channel to retain users through WhatsApp OTP registrations on websites, or collecting data through various gamified campaigns that help generate new leads. ![]() “WhatsApp is the most popular messaging channel with a global customer base of two billion spread over 180 countries and has the highest read rate of over 80% when compared to email, SMS and other forms of communication,” she pointed out. Speaking to, Vartika Verma, Sr Director - Global Marketing, Gupshup.io, shared that today customers expect communication with brands to be as easy as chatting with their peers and owing to this behavioural shift, there has been a rising demand for brands to be present on conversational channels like WhatsApp, WeChat, Instagram, and more.
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